Google Analytics Individual Qualification Exam

Question 1

Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

Accepted Answer

one account, two properties, two views

Answer

To track a website and a mobile app separately in Google Analytics, you should use one account, but create a distinct property for each (one for the website, one for the app). Each property then typically has at least one view to process and display the data. This structure ensures that data from different platforms is collected and analyzed independently, preventing data mixing and providing clear insights for each.

Question 2

Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?

Accepted Answer

Apply a table filter

Answer

To exclude rows with fewer than 10 visits from a report table, applying a table filter is the most direct and effective method. Table filters allow you to specify conditions (e.g., sessions greater than or equal to 10) to refine the data displayed in the report. This helps you focus only on the most relevant entries and analyze data that meets specific thresholds.

Question 3

Which of the following is a session level interaction?

Accepted Answer

All of these answers are correct

Answer

Pageviews, Events, and Social Interactions are all considered session-level interactions in Google Analytics. They are individual actions or activities that occur within a user's single visit (session) to your website or app. These interactions contribute to the overall understanding of user behavior during a session, providing granular data on how users engage with your content.

Question 4

Which of the following should you NOT collect with the Google Analytics commerce JavaScript?

Accepted Answer

credit card number

Answer

Google Analytics is not designed to collect sensitive personally identifiable information (PII), such as credit card numbers. Collecting PII violates Google Analytics' Terms of Service and poses significant security and privacy risks. E-commerce tracking should only include non-PII transaction details like product SKUs, billing city, tax amount, and purchase amount, ensuring compliance and data security.

Question 5

You want to know whether button X is clicked more often than button Y? Which of the following would be more useful?

Accepted Answer

Events

Answer

To track specific interactions like button clicks (e.g., button X vs. button Y), Google Analytics Events are the most useful feature. Events allow you to measure user interactions with content that doesn't trigger a page load, providing detailed insights into how users engage with interactive elements on your site. This helps in understanding user behavior beyond just page views.

Google Analytics Practice Test

Google Analytics Practice Test

Google Analytics Individual Qualification Exam