Google Analytics Certification Exam Sample Questions

Question 1

Which of these user characteristics CANNOT be used to create a Custom Segment?

Accepted Answer

Users who have children

Answer

Google Analytics collects demographic data like age and language, and behavioral data like page views and video interactions, which can be used for custom segments. However, information about users having children is highly personal and not something Google Analytics collects or infers by default from website interactions, making it unavailable for segmentation.

Question 2

Which report shows the percentage of traffic that has visited your site before?

Accepted Answer

Behavior > New vs returning report

Answer

The 'New vs Returning' report, found under the Behavior section, specifically categorizes users into those visiting your site for the first time (new users) and those who have visited previously (returning users). It provides metrics like the percentage of returning visitors, helping to assess user loyalty and engagement over time.

Question 3

Which of these could NOT be tracked using Goals in Google Analytics?

Accepted Answer

Customer’s lifetime value

Answer

Google Analytics Goals are designed to track specific user actions or engagements on your website, such as newsletter sign-ups, video plays, or purchases. Customer Lifetime Value (CLV) is a more complex, long-term metric that typically requires integrating transaction data with customer identifiers over an extended period, which goes beyond the scope of a single goal definition.

Question 4

You can only apply a Custom Dimension to data that was collected after you created the dimension.

Accepted Answer

False

Answer

While custom dimension *values* are only collected and associated with data from the moment they are implemented in the tracking code, the custom dimension *itself* can be 'applied' to reports containing historical data. For data collected before the dimension's activation, the custom dimension will simply appear as '(not set)' in the report, meaning it's not *only* applicable to data collected after its creation in the sense of reporting.

Question 5

Which data table display compares report metrics to the website average?

Accepted Answer

Comparison

Answer

The 'Comparison' data table display in Google Analytics allows you to compare individual row metrics against the site average for that metric. This visual representation helps quickly identify performance outliers, showing which segments or items are performing significantly above or below the overall average.

Google Analytics Practice Test

Google Analytics Practice Test

Google Analytics Certification Exam Sample Questions