Google Analytics Certification Exam Answers

Question 1

What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

Accepted Answer

Attribution modeling

Answer

Attribution modeling is the framework that defines how credit for conversions is assigned to different marketing touchpoints along a user's conversion path. Various models (e.g., Last Click, First Click, Linear, Time Decay) offer different perspectives on which channels contributed most to a conversion, helping marketers optimize their spending.

Question 2

Which of the following statements about segments is incorrect?

Accepted Answer

Segments are filters that permanently alter your data

Answer

Segments in Google Analytics are non-destructive filters that allow you to analyze subsets of your data without permanently altering the underlying raw data. They are applied temporarily for reporting and analysis, enabling comparisons and deeper insights into specific user groups or sessions.

Question 3

In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?

Accepted Answer

Television commercials

Answer

Multi-Channel Funnel reports rely on digital touchpoints that Google Analytics can track, such as website referrals, paid search, organic search, and social networks. Television commercials are an offline channel that Google Analytics cannot directly track as a specific touchpoint in a digital conversion path, thus they cannot be credited within these reports.

Question 4

What will happen if a user clears the Analytics cookie from their browser?

Accepted Answer

All of the above

Answer

If a user clears their Analytics cookie, Google Analytics will lose the ability to associate their current behavior with past data collected under that cookie. The next time they visit the site, Analytics will set a new unique ID and a new browser cookie, effectively treating them as a brand new user.

Question 5

Which report can compare metrics based on user acquisition date over a series of weeks?

Accepted Answer

Cohort Analysis report

Answer

The Cohort Analysis report groups users based on a shared characteristic, typically their acquisition date, and then tracks their behavior over subsequent periods (e.g., weeks). This allows you to understand how different cohorts of users engage with your site over time, revealing trends in retention and performance.

Google Analytics Practice Test

Google Analytics Practice Test

Google Analytics Certification Exam Answers