An A/B test was conducted to determine if changing a website's call-to-action button from green to blue would increase the click-through rate. The null hypothesis stated there is no difference in the rates. The test resulted in a p-value of 0.04. If the pre-determined significance level (alpha) was 0.05, what is the correct interpretation?
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A
The probability that the null hypothesis is true is 4%.
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B
Fail to reject the null hypothesis, as the result is not statistically significant.
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C
Reject the null hypothesis; the evidence suggests a statistically significant difference in click-through rates.
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D
There is a 96% probability that the blue button is more effective.