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DSE - Data Science Supervised Learning: Classification Questions and Answers

A data science team is developing a model to predict customer churn (whether a customer will leave or stay).
The dataset is imbalanced, with a significantly smaller number of 'churn' instances.

The business priority is to identify as many customers who are likely to churn as possible, even if it means some non-churning customers are incorrectly flagged.

Which evaluation metric should the team primarily focus on optimizing?

Select your answer