DSE - Data Science Supervised Learning: Classification Questions and Answers
A data science team is developing a model to predict customer churn (whether a customer will leave or stay). The dataset is imbalanced, with a significantly smaller number of 'churn' instances. The business priority is to identify as many customers who are likely to churn as possible, even if it means some non-churning customers are incorrectly flagged. Which evaluation metric should the team primarily focus on optimizing?