DSE - Data Science Unsupervised Learning: Clustering Questions and Answers
A data scientist is working with a dataset containing customer transactions for an e-commerce platform. The goal is to segment customers into distinct groups based on their purchasing behavior to enable targeted marketing campaigns. The data contains non-globular cluster shapes and a significant amount of noise from fraudulent or one-time buyers. The number of customer segments is not known beforehand. Which clustering algorithm would be most appropriate for this scenario?