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DSE - Data Science Unsupervised Learning: Clustering Questions and Answers

A data scientist is working with a dataset containing customer transactions for an e-commerce platform.
The goal is to segment customers into distinct groups based on their purchasing behavior to enable targeted marketing campaigns.

The data contains non-globular cluster shapes and a significant amount of noise from fraudulent or one-time buyers.

The number of customer segments is not known beforehand.

Which clustering algorithm would be most appropriate for this scenario?

Select your answer