A data scientist is beginning to work with a new dataset of customer transactions. Which of the following is the PRIMARY goal of Exploratory Data Analysis (EDA) in this initial phase?
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A
To build a predictive machine learning model with high accuracy.
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B
To summarize the main characteristics of the data and uncover initial patterns.
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C
To formally test predefined hypotheses about customer behavior.
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D
To deploy the data into a production database for real-time analysis.