Marketing Advice Marketing Strategy 4

Question 1

What is the key difference between a marketing strategy and a marketing plan?

Accepted Answer

A strategy defines the 'why' and 'what'; a plan details the 'how' and 'when'

Answer

Strategy establishes direction and priorities, while the marketing plan operationalizes them with tactics and timelines.

Question 2

A company decides to target only left-handed professional musicians with a specialized product. This is an example of:

Accepted Answer

Niche marketing

Answer

Niche marketing focuses resources on a very specific, underserved segment with tailored offerings.

Question 3

Which of the following best represents a 'pull' marketing strategy?

Accepted Answer

Running consumer advertising to create demand that pulls the product through the supply chain

Answer

Pull strategy creates end-consumer demand through advertising, compelling the supply chain to stock the product.

Question 4

Net Promoter Score (NPS) is primarily used to measure:

Accepted Answer

Customer loyalty and likelihood to recommend a brand

Answer

NPS asks how likely customers are to recommend the brand on a 0-10 scale, then classifies them as Promoters, Passives, or Detractors.

Question 5

A brand in the 'Cash Cow' quadrant of the BCG Matrix should primarily:

Accepted Answer

Harvest profits with minimal investment to fund other portfolio units

Answer

Cash Cows have high share in low-growth markets; the optimal strategy is to milk profits to fund Stars or Question Marks.

Marketing Advice Practice Test