Marketing Advice Social Media Marketing 3

Question 1

What is user-generated content (UGC) in social media marketing?

Accepted Answer

Content created by customers or fans about a brand

Answer

User-generated content is content created voluntarily by customers, fans, or followers about a brand, product, or experience.

Question 2

What does 'reach' mean as a social media metric?

Accepted Answer

The number of unique users who saw your content

Answer

Reach refers to the number of unique users who have seen your content, unlike impressions which count multiple views by the same user.

Question 3

Which social media strategy involves posting content consistently over a long period to build organic growth?

Accepted Answer

Always-on content marketing

Answer

Always-on content marketing involves continuously publishing relevant content to build a loyal audience and drive sustained organic growth.

Question 4

What is a call-to-action (CTA) in a social media post?

Accepted Answer

A prompt that tells the audience what action to take next

Answer

A CTA is a direct instruction in a post that guides the audience toward a specific action, such as 'Shop Now,' 'Learn More,' or 'Sign Up.'

Question 5

What does 'social proof' mean in the context of marketing?

Accepted Answer

The influence of others' positive experiences on a potential buyer's decision

Answer

Social proof is a psychological phenomenon where people look to others' actions and reviews to guide their own purchasing decisions.

Marketing Advice Practice Test