Marketing Advice Email Marketing 3

Question 1

What is the purpose of a re-engagement email campaign?

Accepted Answer

To win back inactive subscribers who haven't opened emails recently

Answer

Re-engagement campaigns target inactive subscribers with special content or offers to reignite their interest before removing them from the list.

Question 2

What is an email autoresponder?

Accepted Answer

A pre-written email that is automatically sent when triggered by a specific action

Answer

An email autoresponder automatically sends a pre-written message when triggered by a subscriber's action, such as signing up or making a purchase.

Question 3

Which email marketing metric tells you how many subscribers took the desired action after clicking a link?

Accepted Answer

Conversion rate

Answer

Conversion rate measures the percentage of email recipients who completed the desired action, such as making a purchase or filling out a form.

Question 4

What is inbox placement rate in email marketing?

Accepted Answer

The percentage of sent emails that land in the main inbox versus spam

Answer

Inbox placement rate measures the percentage of sent emails that are delivered to the main inbox rather than the spam or promotions folder.

Question 5

What does the preview text in an email serve as?

Accepted Answer

A short snippet of text that appears next to the subject line in the inbox

Answer

Preview text appears next to or below the subject line in most email clients, giving recipients a secondary peek at the email's content before opening.

Marketing Advice Practice Test

Marketing Advice Practice Test

Marketing Advice Email Marketing 3