Marketing Advice Digital Marketing Fundamentals

Question 1

What does SEO stand for in digital marketing?

Accepted Answer

Search Engine Optimization

Answer

SEO stands for Search Engine Optimization, the practice of improving a website's visibility in organic search results.

Question 2

Which metric measures the percentage of website visitors who leave after viewing only one page?

Accepted Answer

Bounce rate

Answer

Bounce rate measures the percentage of visitors who navigate away from a site after viewing only one page.

Question 3

What is the primary purpose of a landing page in digital marketing?

Accepted Answer

To drive a specific conversion action from visitors

Answer

A landing page is designed with a single focused objective — driving a specific conversion action such as a sign-up, purchase, or download.

Question 4

What does PPC stand for in online advertising?

Accepted Answer

Pay Per Click

Answer

PPC stands for Pay Per Click, an advertising model where advertisers pay each time a user clicks on their ad.

Question 5

Which of the following is an example of owned media in digital marketing?

Accepted Answer

A company blog

Answer

Owned media refers to channels a brand controls directly, such as its website, blog, or email list.

Marketing Advice Practice Test