Google Analytics GA4 Explorations and Custom Reports 2

Question 1

What does the 'User Explorer' technique in GA4 Explorations allow analysts to do?

Accepted Answer

Drill into the individual event-level activity of specific users

Answer

User Explorer lets analysts examine the detailed event stream and session activity of individual users identified by their App Instance ID or User ID.

Question 2

What is the purpose of 'Cohort Exploration' in GA4?

Accepted Answer

To analyze groups of users who share a common first-touch experience over time

Answer

Cohort Exploration groups users by a shared characteristic (such as acquisition date) and tracks their behavior and retention over time.

Question 3

When you share an Exploration in GA4 with another user, what happens?

Accepted Answer

A separate copy of the exploration is created for the recipient

Answer

Sharing an Exploration in GA4 creates a copy for the recipient; changes made by either party do not affect the other's version.

Question 4

Which visualization type in Free Form Exploration allows you to display metric data geographically?

Accepted Answer

Geo chart

Answer

The Geo chart visualization in Free Form Exploration plots metric values on a world or regional map, useful for analyzing geographic performance.

Question 5

In a GA4 Cohort Exploration, what does the 'cohort inclusion' criterion determine?

Accepted Answer

The event that qualifies a user to be included in a specific cohort

Answer

The cohort inclusion criterion defines the qualifying event (such as first_open or first_visit) that a user must trigger to be placed into a cohort.

Google Analytics Practice Test

Google Analytics Practice Test

Google Analytics GA4 Explorations and Custom Reports 2