Google Analytics Individual Qualification Questions

Auto-tagging is a feature that is used with which type of traffic?

AdWords Campaign traffic

Website referrals

Any search engine traffic that is not from Google

Social media referrals

Correct! Wrong!

Google Analytics can identify that two sessions are from the same user if

the sessions happen on the same day

the sessions happen in the same browser on the same device

the sessions happen in the same browser

the sessions occur within 30 minutes of each other

Correct! Wrong!

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:

adjusting a control in the reporting interface for greater or less precision

You cannot adjust the sample dat

changing the sampling rate in your view settings

adjusting the session timeout control

Correct! Wrong!

Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?

Segments let you isolate and analyze your data .

You can use segments to build custom Remarketing lists.

Segments are filters that permanently change your data.

Segments represent either subsets of sessions or subsets of users.

Correct! Wrong!

Why can AdWords clicks sometimes differ from Analytics sessions in your reports?

Some visitors may be blocking cookies

clicks and sessions are different metrics

all of the above

some visitors may have javascript disabled

Correct! Wrong!

What is an assisted conversion?

When one traffic source results in a later goal completion through another traffic source

An AnWords view through conversion

When one goal completion leads to another

When an AdWords visitors returns to the site directly to convert

Correct! Wrong!

When you create a new Channel Grouping in a view, you can

change how reports display your data, without changing the data itself

apply it retroactively and see historical data classified by our new channel definitions

immediately select it in the Acquisition Overview and Channel reports

A and C only

A,B, and C

Correct! Wrong!

When should you use manual tagging?

You should use manual tagging for any non-AdWords custom campaign.

You should use manual tagging to track only AdWords campaigns.

You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook.

Correct! Wrong!

Which of the following metrics is available when Site Search tracking is enabled?

Search Exits: The number of searches made immediately before leaving the site.

Time after Search: The amount of time users spend on your site after performing a search.

Sessions with Search: The number of sessions that used your site’s search function at least once.

Search Refinements: The number of times a user searched again immediately after performing a search.

All of the above

Correct! Wrong!

The Google Analytics Data Model consists of users, sessions, and interactions. In this heirarchy, interactions include:

events

transactions

A and B only

A,B, and C

pageviews

Correct! Wrong!

Auto-tagging is a feature that is used with which type of traffic?

AdWords Campaign traffic

Website referrals

Any search engine traffic that is not from Google

Social media referrals

Correct! Wrong!

Google Analytics can identify that two sessions are from the same user if

the sessions happen on the same day

the sessions happen in the same browser on the same device

the sessions happen in the same browser

the sessions occur within 30 minutes of each other

Correct! Wrong!

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:

adjusting a control in the reporting interface for greater or less precision

You cannot adjust the sample dat

changing the sampling rate in your view settings

adjusting the session timeout control

Correct! Wrong!

Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?

Segments let you isolate and analyze your data .

You can use segments to build custom Remarketing lists.

Segments are filters that permanently change your data.

Segments represent either subsets of sessions or subsets of users.

Correct! Wrong!

Why can AdWords clicks sometimes differ from Analytics sessions in your reports?

Some visitors may be blocking cookies

clicks and sessions are different metrics

all of the above

some visitors may have javascript disabled

Correct! Wrong!

What is an assisted conversion?

When one traffic source results in a later goal completion through another traffic source

An AnWords view through conversion

When one goal completion leads to another

When an AdWords visitors returns to the site directly to convert

Correct! Wrong!

When you create a new Channel Grouping in a view, you can

change how reports display your data, without changing the data itself

apply it retroactively and see historical data classified by our new channel definitions

immediately select it in the Acquisition Overview and Channel reports

A and C only

A,B, and C

Correct! Wrong!

When should you use manual tagging?

You should use manual tagging for any non-AdWords custom campaign.

You should use manual tagging to track only AdWords campaigns.

You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook.

Correct! Wrong!

Which of the following metrics is available when Site Search tracking is enabled?

Search Exits: The number of searches made immediately before leaving the site.

Time after Search: The amount of time users spend on your site after performing a search.

Sessions with Search: The number of sessions that used your site’s search function at least once.

Search Refinements: The number of times a user searched again immediately after performing a search.

All of the above

Correct! Wrong!

The Google Analytics Data Model consists of users, sessions, and interactions. In this heirarchy, interactions include:

events

transactions

A and B only

A,B, and C

pageviews

Correct! Wrong!

What reports would you use to determine if you should consider expanding your advertising to new markets?

Frequency and recency reports

Intelligence events

Location and Language reports

Source/Medium report

Correct! Wrong!

Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?

Campaign

landing page

Device Category

A and C only

A, B, and C

Correct! Wrong!

Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

Multi channel funnels reports

Interests report

Ecommerce reports

Goals reports

Campaigns reports

Correct! Wrong!

What is a benefit of using Google Analytics for Remarketing?

You can target customers who have previously been to your site with customized creatives.

You can create remarketing lists without making any changes to your existing GA tag.

You can create remarketing lists based on custom segments and targets, for example, users who’ve been to your site more than once in a 30 day period.

A and C only

A, B, and C

Correct! Wrong!

True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.

False: You must always set up cross domain tracking in order to track subdomains.

True: With analytics.js you can track across your domain and subdomains with no additional configuration.

Correct! Wrong!