Google Analytics Google Analytics GA4 Audiences and Remarketing

Question 1

What is an audience in Google Analytics 4?

Accepted Answer

A group of users defined by conditions that can be used for reporting and remarketing

Answer

An audience in GA4 is a defined group of users based on behaviors or attributes, usable for reporting, remarketing, and analysis.

Question 2

Where do you create and manage audiences in GA4?

Accepted Answer

Admin > Property > Audiences

Answer

Audiences are created and managed under Admin > Property > Audiences in the GA4 interface.

Question 3

What is the maximum membership duration for an audience in GA4?

Accepted Answer

540 days

Answer

The maximum audience membership duration in GA4 is 540 days, after which users are removed if they no longer meet the criteria.

Question 4

Which of the following can be used as a condition when building a GA4 audience?

Accepted Answer

Events, parameters, user properties, and demographics

Answer

GA4 audience conditions can include events, event parameters, user properties, demographics, and predictive metrics.

Question 5

What happens to users in an audience when they no longer meet the audience conditions?

Accepted Answer

They are removed based on the membership duration setting

Answer

Users who no longer meet audience conditions are removed after their membership duration expires unless you set a lifetime membership.

Google Analytics Practice Test