Email Marketing Ultimate 3

Question 1

Which email marketing strategy involves sending a series of automated emails triggered by a specific subscriber action?

Accepted Answer

Drip campaigns

Answer

Drip campaigns deliver pre-written emails in a timed sequence triggered by subscriber behavior such as sign-up, purchase, or inactivity.

Question 2

What is the main advantage of using dynamic content in email campaigns?

Accepted Answer

It allows different content blocks to display based on subscriber data

Answer

Dynamic content personalizes email sections for each recipient based on attributes like location, purchase history, or segment, improving relevance.

Question 3

A re-engagement campaign is BEST sent to subscribers who:

Accepted Answer

Have not opened or clicked in 3–6 months

Answer

Re-engagement campaigns target lapsed subscribers who have gone dormant, attempting to win back their interest before removing them from the list.

Question 4

What does 'click-to-open rate' (CTOR) measure?

Accepted Answer

The percentage of openers who clicked a link

Answer

CTOR is calculated as (unique clicks / unique opens) × 100, measuring how effective the email body is at driving action among those who opened it.

Question 5

Under CAN-SPAM regulations, how quickly must senders honor an unsubscribe request?

Accepted Answer

Within 10 business days

Answer

The CAN-SPAM Act requires that opt-out requests be honored within 10 business days of receipt.

Email Marketing Practice Test