Email Marketing Ultimate 2

Question 1

What does the term 'email deliverability' primarily refer to?

Accepted Answer

The ability of an email to reach the recipient's inbox rather than spam

Answer

Email deliverability measures how successfully emails land in the inbox versus being filtered as spam or bouncing.

Question 2

Which authentication protocol uses a public/private key pair to digitally sign outgoing emails?

Accepted Answer

DKIM

Answer

DKIM (DomainKeys Identified Mail) uses cryptographic signatures to verify that an email was sent from an authorized server for the domain.

Question 3

A 'sunset policy' in email marketing is used to:

Accepted Answer

Remove inactive subscribers after a defined period

Answer

A sunset policy systematically removes or suppresses subscribers who haven't engaged within a set timeframe to protect list health and sender reputation.

Question 4

What is a 'seed list' in the context of email deliverability testing?

Accepted Answer

A set of test email addresses across various ISPs used to check inbox placement

Answer

A seed list contains test addresses at multiple email providers so marketers can verify where emails land (inbox, spam, promotions tab) before a full send.

Question 5

Which metric best indicates whether your email subject lines are compelling?

Accepted Answer

Open rate

Answer

Open rate directly reflects whether recipients found the subject line (and preview text) compelling enough to open the email.

Email Marketing Practice Test

Email Marketing Practice Test

Email Marketing Ultimate 2