Email Marketing Trivia 3

Question 1

What is a 'drip campaign' in email marketing?

Accepted Answer

A series of automated emails sent over time based on user actions or schedules

Answer

Drip campaigns send pre-written emails automatically at set intervals or triggered by specific subscriber behaviors.

Question 2

Which metric tells you the percentage of emails that were successfully delivered to recipients' mail servers?

Accepted Answer

Delivery rate

Answer

Delivery rate is calculated as (emails sent minus bounces) divided by emails sent, showing successful server-to-server transmission.

Question 3

What is 'list hygiene' in email marketing?

Accepted Answer

Regularly removing invalid, inactive, or unengaged contacts from your list

Answer

List hygiene involves removing bounced addresses, spam complainers, and long-inactive subscribers to maintain deliverability.

Question 4

What does 'double opt-in' mean in email list building?

Accepted Answer

Subscribers confirm their email address via a confirmation link after initial sign-up

Answer

Double opt-in requires new subscribers to click a confirmation link, verifying their email and genuine intent to subscribe.

Question 5

Which element of an email has the greatest impact on open rates?

Accepted Answer

The sender name and subject line

Answer

The sender name establishes trust and the subject line creates curiosity, together being the primary drivers of open rates.

Email Marketing Practice Test