Email Marketing Trivia 2

Question 1

Which email metric measures the percentage of recipients who clicked a link after opening the email?

Accepted Answer

Click-to-open rate (CTOR)

Answer

CTOR divides clicks by opens, revealing how compelling the email content is to those who actually read it.

Question 2

What is the term for an email that is returned to the sender because the recipient's inbox is full?

Accepted Answer

Soft bounce

Answer

A soft bounce is a temporary delivery failure, such as a full mailbox, unlike a hard bounce which is permanent.

Question 3

Which U.S. law requires commercial emails to include a physical mailing address?

Accepted Answer

CAN-SPAM Act

Answer

The CAN-SPAM Act mandates that every commercial email include the sender's valid physical postal address.

Question 4

What email authentication protocol uses a DNS TXT record to list authorized mail servers for a domain?

Accepted Answer

SPF

Answer

SPF (Sender Policy Framework) publishes a list of authorized IP addresses allowed to send email for a domain.

Question 5

In email marketing, what does 'segmentation' primarily refer to?

Accepted Answer

Dividing your list into groups based on shared characteristics

Answer

Segmentation groups subscribers by attributes like behavior, demographics, or purchase history to send more relevant messages.

Email Marketing Practice Test