Email Marketing Email Deliverability 1

Question 1

What does SPF stand for in email authentication?

Accepted Answer

Sender Policy Framework

Answer

SPF (Sender Policy Framework) is a DNS-based email authentication method that specifies which mail servers are authorized to send email on behalf of a domain.

Question 2

Which DNS record type is used to publish DMARC policies?

Accepted Answer

TXT record

Answer

DMARC policies are published as TXT records in DNS, prefixed with _dmarc before the domain name.

Question 3

What is a 'soft bounce' in email marketing?

Accepted Answer

A temporary delivery failure such as a full inbox

Answer

A soft bounce is a temporary delivery failure caused by issues like a full mailbox or a server being temporarily unavailable.

Question 4

What spam score threshold does SpamAssassin typically use to flag an email as spam?

Accepted Answer

5.0

Answer

SpamAssassin uses a default threshold of 5.0, where emails scoring 5 or higher are flagged as spam.

Question 5

What is a 'spam trap' email address?

Accepted Answer

An abandoned or fake address used to catch spammers

Answer

Spam traps are email addresses set up by ISPs or anti-spam organizations to identify senders who haven't properly maintained their lists.

Email Marketing Practice Test

Email Marketing Practice Test

Email Marketing Email Deliverability 1