Email Marketing Email Deliverability 3

Question 1

What does 'list hygiene' refer to in email marketing?

Accepted Answer

Regularly removing invalid, inactive, or unengaged addresses from your list

Answer

List hygiene involves regularly cleaning your email list by removing bounced, invalid, and chronically unengaged addresses to protect deliverability.

Question 2

Which sending practice can trigger spam filters due to sudden volume spikes?

Accepted Answer

Blasting your full list after a long sending gap

Answer

Sending a large blast after a long period of inactivity causes sudden volume spikes that spam filters flag as suspicious behavior.

Question 3

What is a 'seed list' used for in email deliverability testing?

Accepted Answer

A set of test addresses at various ISPs used to check inbox placement

Answer

A seed list contains test addresses at major ISPs and webmail providers, allowing senders to check where their emails land before a full send.

Question 4

What role does 'engagement' play in modern email deliverability?

Accepted Answer

High engagement (opens, clicks) signals to ISPs that recipients want your email

Answer

Major ISPs like Gmail use engagement signals such as opens, clicks, and replies to determine whether your email should be delivered to the inbox.

Question 5

What is the purpose of a 'double opt-in' process?

Accepted Answer

To confirm a subscriber's address and intent, reducing invalid emails and spam complaints

Answer

Double opt-in requires new subscribers to confirm their address via a verification email, ensuring list quality and reducing spam complaints.

Email Marketing Practice Test