Email Marketing Email Deliverability 3

Question 1

What does 'list hygiene' refer to in email marketing?

Accepted Answer

Regularly removing invalid, inactive, or unengaged addresses from your list

Answer

Formatting your emails to look clean

Answer

Encrypting subscriber data

Answer

Using plain text instead of HTML

Question 2

Which sending practice can trigger spam filters due to sudden volume spikes?

Accepted Answer

Blasting your full list after a long sending gap

Answer

Segmenting your list

Answer

Sending at consistent times

Answer

Using double opt-in

Question 3

What is a 'seed list' used for in email deliverability testing?

Accepted Answer

A set of test addresses at various ISPs used to check inbox placement

Answer

A list of your most loyal subscribers

Answer

A list of spam trap addresses to avoid

Answer

A segment of new subscribers in an onboarding sequence

Question 4

What role does 'engagement' play in modern email deliverability?

Accepted Answer

High engagement (opens, clicks) signals to ISPs that recipients want your email

Answer

It has no impact on deliverability

Answer

Only unsubscribes affect deliverability

Answer

Engagement only matters for paid placements

Question 5

What is the purpose of a 'double opt-in' process?

Accepted Answer

To confirm a subscriber's address and intent, reducing invalid emails and spam complaints

Answer

To collect two email addresses per subscriber

Answer

To send a welcome email followed by a discount offer

Answer

To split test two different signup forms

Question 6

Which action should you take when a subscriber consistently doesn't open emails for 6+ months?

Accepted Answer

Run a re-engagement campaign and remove non-responders

Answer

Keep sending to maintain list size

Answer

Increase send frequency to get their attention

Answer

Switch them to a different sending domain