CPC Study Guide 2026
Everything you need to pass the CPC exam in one place: the exam format, every topic to study, real practice questions with explanations, flashcards, and full-length practice tests. Free, no sign-up needed.
📋 CPC Exam Format at a Glance
📚 CPC Topics to Study (22)
✍️ Sample CPC Questions & Answers
1. In the AIDA marketing model, what does the 'D' stand for, and how does it apply to preneed sales?
In AIDA (Attention, Interest, Desire, Action), Desire refers to building an emotional connection to the benefits of preplanning, such as relieving family burden, which motivates prospects to act.
2. Which of the following is an example of a 'third-party endorsement' in preneed marketing?
A third-party endorsement occurs when a credible, independent party—like a chaplain, attorney, or social worker—recommends the funeral home's services to their own clients or contacts.
3. What is a 'double-depth burial' (also called 'tandem burial')?
A double-depth or tandem burial places two caskets vertically in a single grave space, typically allowing spouses or family members to be interred together while using only one plot.
4. What is the role of feedback in project coordination?
Feedback plays a crucial role in project coordination by providing valuable insights into performance and potential areas for improvement. It allows project managers to identify issues, understand challenges, and make necessary adjustments to processes or plans. This continuous loop of evaluation and response helps refine the project's execution and enhances its overall success.
5. Which marketing channel has shown the strongest return on investment for community-based preneed outreach in recent years?
Combining social media advertising with in-person community seminars builds awareness and personal connection, making it one of the most cost-effective preneed marketing strategies.
6. What is 'disinterment' (also known as exhumation)?
Disinterment is the legal removal of human remains from an established burial site, typically requiring a permit from the state health department and authorization from authorized next of kin.