Business Names & Slogan Creative Naming Techniques & Wordplay 2

Question 1

What is a 'suggestive' business name?

Accepted Answer

A name that implies a benefit or quality without directly stating it

Answer

Suggestive names hint at a product's benefit or character, like 'Greyhound' (speed) for a bus company, without stating it outright.

Question 2

Which technique involves using a word that imitates a sound associated with the product, such as 'Snap' or 'Crunch' for a food brand?

Accepted Answer

Onomatopoeia

Answer

Onomatopoeia uses words that phonetically imitate the sound they describe, creating an intuitive sensory connection to the product.

Question 3

Why do startups often prefer short, one- or two-syllable brand names?

Accepted Answer

They are more memorable and easier to say quickly

Answer

Short names are cognitively easier to process and remember, which improves word-of-mouth spread and brand recall.

Question 4

What does it mean when a brand name is 'evocative'?

Accepted Answer

It stirs emotions or imagery connected to the brand's values

Answer

Evocative names conjure feelings, imagery, or associations that align with the brand's promise, such as 'Amazon' suggesting vastness and scale.

Question 5

Which of the following best describes the use of a personal name (founder's name) as a business name, such as 'Ford' or 'Chanel'?

Accepted Answer

Eponymous naming

Answer

Eponymous naming uses the founder's or owner's personal name as the business name, lending it personal credibility and heritage.

Business Names & Slogan Practice Test