Business Names & Slogan Trademark & Legal Considerations

Question 1

Which U.S. government agency is responsible for registering trademarks for business names and slogans?

Accepted Answer

United States Patent and Trademark Office (USPTO)

Answer

Securities and Exchange Commission (SEC)

Answer

Federal Trade Commission (FTC)

Answer

Small Business Administration (SBA)

Question 2

What does the ™ symbol indicate when used with a business name?

Accepted Answer

The owner is claiming trademark rights but registration is not yet complete or approved

Answer

The name has been federally registered with the USPTO

Answer

The name is in the public domain

Answer

The name is a certified trade secret

Question 3

What is a 'likelihood of confusion' standard in trademark law?

Accepted Answer

When two marks are similar enough that consumers might mistake one brand for another

Answer

When a business owner forgets their own trademark

Answer

When a trademark application is filed incorrectly

Answer

When a brand uses too many similar slogans

Question 4

How long does a federal trademark registration last in the United States?

Accepted Answer

10 years, renewable indefinitely every 10 years

Answer

5 years, with no option to renew

Answer

20 years, like a patent

Answer

Life of the owner plus 70 years

Question 5

What is a 'trademark watch service' used for in business naming?

Accepted Answer

Alerting a trademark owner when similar marks are filed or registered

Answer

Monitoring competitor advertising campaigns

Answer

Tracking a business name's online reputation

Answer

Ensuring employees use the trademark correctly

Question 6

Which of the following business names would be LEAST likely to receive federal trademark registration?

Accepted Answer

'The Best Plumber' for plumbing services

Answer

'Apple' for computers

Answer

'Amazon' for retail

Answer

'Kodak' for cameras