Business Names & Slogan Creative Naming Techniques & Wordplay

Question 1

What is a portmanteau in the context of business naming?

Accepted Answer

A name created by blending two words together

Answer

A legal term for trademarked names

Answer

A slogan that rhymes with the brand name

Answer

A foreign-language word used as a brand name

Question 2

Which of the following business names is an example of alliteration?

Accepted Answer

Coca-Cola

Answer

Apple

Answer

Amazon

Answer

Uber

Question 3

What type of naming technique creates a completely invented word with no prior meaning, like 'Kodak'?

Accepted Answer

Coined/Fabricated naming

Answer

Descriptive naming

Answer

Acronym naming

Answer

Arbitrary naming

Question 4

A business name that is a common word applied in an unrelated context, such as 'Apple' for a tech company, is called what?

Accepted Answer

Arbitrary name

Answer

Descriptive name

Answer

Acronym

Answer

Portmanteau

Question 5

What is the naming technique where a word's spelling is intentionally altered for uniqueness, such as 'Tumblr' instead of 'Tumbler'?

Accepted Answer

Misspelling/Letter substitution

Answer

Transliteration

Answer

Acronym creation

Answer

Onomatopoeia

Question 6

Which business naming technique uses the initial letters of a phrase to form a name, like 'IBM' (International Business Machines)?

Accepted Answer

Acronym

Answer

Portmanteau

Answer

Onomatopoeia

Answer

Metonymy

Question 7

A business name that directly describes what the company does, such as 'General Motors' or 'The Home Depot,' is classified as what type of name?

Accepted Answer

Descriptive name

Answer

Suggestive name

Answer

Arbitrary name

Answer

Coined name