Business Names & Slogan Creative Naming Techniques & Wordplay 2

Question 1

What is a 'suggestive' business name?

Accepted Answer

A name that implies a benefit or quality without directly stating it

Answer

A name that copies a competitor's branding

Answer

A name made entirely of numbers

Answer

A name taken from the founder's initials

Question 2

Which technique involves using a word that imitates a sound associated with the product, such as 'Snap' or 'Crunch' for a food brand?

Accepted Answer

Onomatopoeia

Answer

Metonymy

Answer

Synecdoche

Answer

Allusion

Question 3

Why do startups often prefer short, one- or two-syllable brand names?

Accepted Answer

They are more memorable and easier to say quickly

Answer

They are easier to trademark internationally

Answer

They are less expensive to register

Answer

They require no logo design

Question 4

What does it mean when a brand name is 'evocative'?

Accepted Answer

It stirs emotions or imagery connected to the brand's values

Answer

It is legally protected under copyright law

Answer

It uses numbers instead of words

Answer

It is identical to a competitor's name

Question 5

Which of the following best describes the use of a personal name (founder's name) as a business name, such as 'Ford' or 'Chanel'?

Accepted Answer

Eponymous naming

Answer

Acronym naming

Answer

Descriptive naming

Answer

Transliteration

Question 6

What is 'neologism' in business naming?

Accepted Answer

Creating a brand-new word that did not previously exist

Answer

The legal process of registering a trademark

Answer

Translating an existing name into another language

Answer

Borrowing a name from mythology or history

Question 7

When a company borrows a name from mythology or history to convey power and heritage, such as 'Nike' (Greek goddess of victory), this is called what technique?

Accepted Answer

Allusion

Answer

Transliteration

Answer

Acronym formation

Answer

Onomatopoeia