Business Names & Slogan Cheat Sheet 2026

The 30 highest-yield Business Names & Slogan facts, distilled from real exam questions. Print it, save it as a PDF, or study it here — free, no sign-up.

1. Why are shorter brand phrases more effective? → They are more concise and to the point.
2. Which naming approach combines two existing words to create a new brand name, like 'Facebook' or 'YouTube'? → Compound naming
3. What does BizNameWiz do? → suggests two-word keywords
4. How long is a trademark valid for? → 10 years
5. Which naming strategy uses made-up words with no prior meaning, like 'Kodak' or 'Xerox'? → Invented/coined naming
6. Which slogan strategy positions a brand against a specific competitor, like Pepsi's 'The Choice of a New Generation'? → Competitive/comparative positioning
7. What is the purpose of a slogan? → To be remembered
8. What is 'cybersquatting' in relation to business names? → Registering domain names that match trademarks in bad faith to sell them at a profit
9. What is a 'consent agreement' in trademark law? → A formal agreement between two trademark owners allowing both to use similar marks
10. How long does a federal trademark registration last in the United States? → 10 years, renewable indefinitely every 10 years
11. What does 'trade dress' refer to in the context of brand protection? → The overall visual appearance and design elements that identify a brand's products
12. A business name that is a common word applied in an unrelated context, such as 'Apple' for a tech company, is called what? → Arbitrary name
13. Which company's slogan reads "Think Different"? → Apple
14. What does 'brand name truncation' mean as a naming technique? → Shortening a longer word or phrase to create a simpler brand name
15. What is 'direct navigation traffic' and why is it valuable for brands with strong names? → Users typing a brand's URL directly into the browser without using a search engine
16. What psychological technique does the slogan 'Because You're Worth It' (L'Oréal) use? → Flattery and identity affirmation — speaking directly to the consumer's self-worth
17. What type of naming technique creates a completely invented word with no prior meaning, like 'Kodak'? → Coined/Fabricated naming
18. What is 'brand positioning' in relation to business naming? → Defining how a brand occupies a distinct place in the target customer's mind
19. How many syllables should a business name ideally have? → 1-2
20. Why do some brands use alliteration in their slogans and names? → Because alliteration improves memorability and makes names more pleasing to hear
21. What is required for a business slogan to qualify for trademark protection? → It must be distinctive and function as a source identifier for goods or services
22. In brand naming, what is an 'evocative name'? → A name that conjures a feeling, image, or association relevant to the brand's promise
23. What is 'verbal identity' in brand naming strategy? → The overall system of language, tone, and naming that defines how a brand communicates
24. Which company's slogan is "Think Small"? → Volkswagen
25. A business name that directly describes what the company does, such as 'General Motors' or 'The Home Depot,' is classified as what type of name? → Descriptive name
26. What company's slogan is "Betcha can't eat just one"? → Lays
27. Which of the following business names would be LEAST likely to receive federal trademark registration? → 'The Best Plumber' for plumbing services
28. What is the primary advantage of using a coined (fabricated) name like 'Xerox' or 'Kodak' for a business? → It can be trademarked more easily since it has no prior meaning
29. What company's slogan is "Impossible is Nothing"? → Adidas
30. Which factor is MOST important when evaluating a business name for scalability? → Flexibility to grow beyond the original product category