Business Names & Slogan Business Slogan 3

Question 1

Which candy brand uses the slogan "Melts in Your Mouth, Not in Your Hands"?

Accepted Answer

M&M's

Answer

M&M's introduced this slogan in 1954 to highlight its candy shell that prevents chocolate from melting on fingers.

Question 2

What is the difference between a slogan and a tagline?

Accepted Answer

A slogan is often campaign-specific while a tagline endures with the brand

Answer

Taglines are enduring brand statements, while slogans are often tied to specific advertising campaigns.

Question 3

"Finger Lickin' Good" is the classic slogan of which brand?

Accepted Answer

KFC

Answer

KFC used "Finger Lickin' Good" for decades to emphasize the taste of its fried chicken.

Question 4

Which car brand uses the slogan "The Ultimate Driving Machine"?

Accepted Answer

BMW

Answer

BMW adopted "The Ultimate Driving Machine" in the 1970s to position its cars around driving performance.

Question 5

A company wants a slogan that works internationally. What is the biggest risk to check first?

Accepted Answer

Whether the translation carries unintended or offensive meanings

Answer

Slogans can translate poorly across languages, creating embarrassing or offensive meanings in foreign markets.

Business Names & Slogan Practice Test