Business Names & Slogan Business Slogan 3 — Questions and Answers
Question 1: Which candy brand uses the slogan "Melts in Your Mouth, Not in Your Hands"?
- Skittles
- M&M's (Correct answer)
- Hershey's
- Reese's
Correct answer: M&M's
M&M's introduced this slogan in 1954 to highlight its candy shell that prevents chocolate from melting on fingers.
Question 2: What is the difference between a slogan and a tagline?
- They are legally distinct trademark categories
- A slogan is often campaign-specific while a tagline endures with the brand (Correct answer)
- A tagline must rhyme while a slogan cannot
- Slogans are only used in print advertising
Correct answer: A slogan is often campaign-specific while a tagline endures with the brand
Taglines are enduring brand statements, while slogans are often tied to specific advertising campaigns.
Question 3: "Finger Lickin' Good" is the classic slogan of which brand?
- Popeyes
- Chick-fil-A
- KFC (Correct answer)
- Chipotle
Correct answer: KFC
KFC used "Finger Lickin' Good" for decades to emphasize the taste of its fried chicken.
Question 4: Which car brand uses the slogan "The Ultimate Driving Machine"?
- Mercedes-Benz
- BMW (Correct answer)
- Audi
- Porsche
Correct answer: BMW
BMW adopted "The Ultimate Driving Machine" in the 1970s to position its cars around driving performance.
Question 5: A company wants a slogan that works internationally. What is the biggest risk to check first?
- Whether the slogan uses too many vowels
- Whether the translation carries unintended or offensive meanings (Correct answer)
- Whether the slogan is longer than the company name
- Whether competitors have longer slogans
Correct answer: Whether the translation carries unintended or offensive meanings
Slogans can translate poorly across languages, creating embarrassing or offensive meanings in foreign markets.
Question 6: "Because You're Worth It" is the long-running slogan of which brand?
- Maybelline
- Revlon
- L'Oréal (Correct answer)
- Estée Lauder
Correct answer: L'Oréal
L'Oréal introduced "Because You're Worth It" in 1971, one of the first slogans centered on female self-worth.
Question 7: Which credit card company asks "What's in Your Wallet?"
- Visa
- Capital One (Correct answer)
- American Express
- Discover
Correct answer: Capital One
Capital One has used "What's in Your Wallet?" since 2000, featuring celebrities like Samuel L. Jackson.
Business Names & Slogan Business Slogan 3
Which candy brand uses the slogan "Melts in Your Mouth, Not in Your Hands"?