Business Names & Slogan Business Names & Slogan 5

Question 1

Which company's slogan is "15 Minutes Could Save You 15% or More on Car Insurance"?

Accepted Answer

GEICO

Answer

GEICO built years of advertising around this savings claim, alongside its gecko mascot.

Question 2

A startup wants a short, brandable name with an available .com domain; which naming approach best fits that goal?

Accepted Answer

Coining a unique invented word

Answer

Invented words are more likely to have available domains, be distinctive, and qualify for strong trademark protection.

Question 3

"Diamonds Are Forever" is a famous slogan created for which company?

Accepted Answer

De Beers

Answer

De Beers introduced "A Diamond Is Forever" in 1947, and Ad Age later named it the slogan of the 20th century.

Question 4

What is "brand recall" in the context of slogans?

Accepted Answer

Consumers' ability to remember the brand when prompted by its slogan or category

Answer

Brand recall measures how readily consumers retrieve a brand from memory, which effective slogans are designed to strengthen.

Question 5

"Can You Hear Me Now?" was a catchphrase from ads for which telecom company?

Accepted Answer

Verizon

Answer

Verizon's test-man character asked "Can you hear me now? Good." in ads promoting its network coverage during the 2000s.

Business Names & Slogan Practice Test