Business Names & Slogan Business Names & Slogan 5 — Questions and Answers
Question 1: Which company's slogan is "15 Minutes Could Save You 15% or More on Car Insurance"?
- GEICO (Correct answer)
- Progressive
- Allstate
- Liberty Mutual
Correct answer: GEICO
GEICO built years of advertising around this savings claim, alongside its gecko mascot.
Question 2: A startup wants a short, brandable name with an available .com domain; which naming approach best fits that goal?
- Coining a unique invented word (Correct answer)
- Using the founder's full legal name plus the city
- Using a generic phrase like "Best Online Store"
- Copying a trending competitor's name with one letter changed
Correct answer: Coining a unique invented word
Invented words are more likely to have available domains, be distinctive, and qualify for strong trademark protection.
Question 3: "Diamonds Are Forever" is a famous slogan created for which company?
- De Beers (Correct answer)
- Tiffany & Co.
- Cartier
- Zales
Correct answer: De Beers
De Beers introduced "A Diamond Is Forever" in 1947, and Ad Age later named it the slogan of the 20th century.
Question 4: What is "brand recall" in the context of slogans?
- Consumers' ability to remember the brand when prompted by its slogan or category (Correct answer)
- A company recalling defective products
- Renewing a trademark registration
- Rewriting a slogan every year
Correct answer: Consumers' ability to remember the brand when prompted by its slogan or category
Brand recall measures how readily consumers retrieve a brand from memory, which effective slogans are designed to strengthen.
Question 5: "Can You Hear Me Now?" was a catchphrase from ads for which telecom company?
- Verizon (Correct answer)
- AT&T
- T-Mobile
- Sprint
Correct answer: Verizon
Verizon's test-man character asked "Can you hear me now? Good." in ads promoting its network coverage during the 2000s.
Question 6: Why do many companies avoid including a specific product in their business name, like "Smith's VHS Rentals"?
- It can limit the brand if the company expands or the product becomes obsolete (Correct answer)
- Product words are illegal in business names
- It increases trademark fees tenfold
- Banks refuse accounts to product-based names
Correct answer: It can limit the brand if the company expands or the product becomes obsolete
Naming a business after one product ties the brand to it, which becomes a liability when markets shift or the product dies out.
Question 7: "Eat Fresh" is the slogan of which sandwich chain?
- Subway (Correct answer)
- Jimmy John's
- Quiznos
- Jersey Mike's
Correct answer: Subway
Subway used "Eat Fresh" to emphasize sandwiches made to order with fresh ingredients.
Business Names & Slogan Business Names & Slogan 5
Which company's slogan is "15 Minutes Could Save You 15% or More on Car Insurance"?