Business Names & Slogan Business Names & Slogan 2

Question 1

Which company's slogan is "Just Do It"?

Accepted Answer

Nike

Answer

Nike introduced "Just Do It" in 1988, and it became one of the most recognized slogans in advertising history.

Question 2

What is the primary legal purpose of registering a business name as a trademark?

Accepted Answer

To protect exclusive rights to use the name in commerce

Answer

A trademark grants the owner exclusive rights to use the name for specific goods or services and to prevent confusingly similar uses.

Question 3

The fast-food chain slogan "I'm Lovin' It" belongs to which company?

Accepted Answer

McDonald's

Answer

McDonald's launched "I'm Lovin' It" in 2003, making it the chain's longest-running global slogan.

Question 4

A "DBA" filing allows a business to do what?

Accepted Answer

Operate under a name different from its legal name

Answer

DBA stands for "doing business as" and lets a company operate under a fictitious or trade name distinct from its registered legal name.

Question 5

Which characteristic generally makes a business name easiest to trademark?

Accepted Answer

It is invented or fanciful, like "Kodak"

Answer

Fanciful or invented names are inherently distinctive, giving them the strongest trademark protection, while descriptive or geographic names are weak.

Business Names & Slogan Practice Test

Business Names & Slogan Practice Test

Business Names & Slogan Business Names & Slogan 2