Business Names & Slogan Business Names & Slogan 2 — Questions and Answers
Question 1: Which company's slogan is "Just Do It"?
- Nike (Correct answer)
- Adidas
- Reebok
- Under Armour
Correct answer: Nike
Nike introduced "Just Do It" in 1988, and it became one of the most recognized slogans in advertising history.
Question 2: What is the primary legal purpose of registering a business name as a trademark?
- To protect exclusive rights to use the name in commerce (Correct answer)
- To avoid paying state taxes
- To guarantee search engine rankings
- To automatically incorporate the business
Correct answer: To protect exclusive rights to use the name in commerce
A trademark grants the owner exclusive rights to use the name for specific goods or services and to prevent confusingly similar uses.
Question 3: The fast-food chain slogan "I'm Lovin' It" belongs to which company?
- McDonald's (Correct answer)
- Burger King
- Wendy's
- KFC
Correct answer: McDonald's
McDonald's launched "I'm Lovin' It" in 2003, making it the chain's longest-running global slogan.
Question 4: A "DBA" filing allows a business to do what?
- Operate under a name different from its legal name (Correct answer)
- Avoid federal income tax
- Sell shares to the public
- Trademark its logo internationally
Correct answer: Operate under a name different from its legal name
DBA stands for "doing business as" and lets a company operate under a fictitious or trade name distinct from its registered legal name.
Question 5: Which characteristic generally makes a business name easiest to trademark?
- It is invented or fanciful, like "Kodak" (Correct answer)
- It literally describes the product
- It is a common surname
- It names the geographic location of the business
Correct answer: It is invented or fanciful, like "Kodak"
Fanciful or invented names are inherently distinctive, giving them the strongest trademark protection, while descriptive or geographic names are weak.
Question 6: "Think Different" was an advertising slogan used by which technology company?
- Apple (Correct answer)
- Microsoft
- IBM
- Dell
Correct answer: Apple
Apple ran the "Think Different" campaign from 1997 to 2002, helping revive the brand after Steve Jobs returned.
Question 7: Which insurance company uses the slogan "Like a Good Neighbor"?
- State Farm (Correct answer)
- Allstate
- GEICO
- Progressive
Correct answer: State Farm
"Like a Good Neighbor, State Farm is There" was written for State Farm by Barry Manilow in 1971.
Business Names & Slogan Business Names & Slogan 2
Which company's slogan is "Just Do It"?