Book & eBook Marketing Trivia 2

Question 1

Which file format is the most widely supported for eBooks across devices and platforms?

Accepted Answer

EPUB

Answer

EPUB is the open-standard format supported by virtually all e-readers and apps except Amazon Kindle's native format.

Question 2

What is the term for the practice of releasing a book in installments to build reader anticipation and sustained sales?

Accepted Answer

Serialization

Answer

Serialization involves releasing a book in scheduled parts, a strategy used by Dickens historically and revived on platforms like Kindle Vella.

Question 3

Which marketing metric measures the total revenue a reader generates over their entire relationship with an author?

Accepted Answer

Reader lifetime value

Answer

Reader lifetime value (LTV) accounts for all purchases, including sequels and related titles, a reader makes from a single author over time.

Question 4

What does the acronym 'ARC' stand for in the context of book publishing and marketing?

Accepted Answer

Advance Review Copy

Answer

An Advance Review Copy is a pre-publication version sent to reviewers, bloggers, and influencers to generate buzz before launch.

Question 5

Which Amazon program allows authors to earn royalties when Kindle Unlimited subscribers read pages of their enrolled eBooks?

Accepted Answer

Kindle Direct Publishing Select

Answer

KDP Select enrollment is required to participate in Kindle Unlimited, where royalties are paid per page read from the KENP pool.

Book & eBook Marketing Practice Test