Book & eBook Marketing Book & eBook Marketing MCQ 5

Question 1

What is the key benefit of publishing an eBook in EPUB format versus a proprietary format like MOBI?

Accepted Answer

EPUB is an open standard supported across nearly all non-Kindle platforms and devices

Answer

EPUB's open standard makes it compatible with Apple Books, Kobo, Nook, and most e-readers, while proprietary formats like MOBI are tied to specific ecosystems.

Question 2

Which author marketing strategy involves writing books in multiple pen names to target different genres and audiences?

Accepted Answer

Pen name segmentation

Answer

Pen name segmentation lets authors build distinct brand identities for different genres, preventing reader confusion and allowing targeted marketing to each audience.

Question 3

What is the purpose of using 'look-alike audiences' in Facebook advertising for book marketing?

Accepted Answer

To reach new potential readers who share traits with an author's existing buyers or email subscribers

Answer

Look-alike audiences use data from a custom audience—like email subscribers or past buyers—to find new users with similar behaviors and demographics.

Question 4

What is a 'pre-order' campaign primarily designed to accomplish for a new book launch?

Accepted Answer

Aggregate sales over a period into a single launch-day sales spike to boost bestseller rankings

Answer

Pre-order sales typically count toward the first day or week of sales, concentrating velocity in a short window to maximize chart position.

Question 5

Which approach best describes 'content marketing' for an author building long-term discoverability?

Accepted Answer

Creating valuable free content—blog posts, podcasts, or videos—that attracts and retains a target readership

Answer

Content marketing builds organic authority and audience trust over time by consistently providing value related to the author's genre or expertise.

Book & eBook Marketing Practice Test

Book & eBook Marketing Practice Test

Book & eBook Marketing Book & eBook Marketing MCQ 5