Book & eBook Marketing Social Media Marketing for Authors

Question 1

Which social media platform has the most active book community known as 'BookTok'?

Accepted Answer

TikTok

Answer

BookTok is the thriving book community on TikTok where readers and authors share book reviews, recommendations, and reading content through short-form videos.

Question 2

What is 'BookStagram' in author marketing?

Accepted Answer

The community of book lovers who share aesthetic book photography and reviews on Instagram

Answer

BookStagram is the active Instagram community of book lovers and reviewers who post aesthetically styled book photos, reviews, and reading content.

Question 3

What type of content consistently generates the most engagement for authors on social media?

Accepted Answer

Personal, behind-the-scenes content about the author's writing life and process

Answer

Behind-the-scenes content about the writing process, author life, and personal stories consistently outperforms purely promotional content in engagement on social media.

Question 4

What is the 80/20 rule as applied to author social media content?

Accepted Answer

Post 80% non-promotional value-driven content and 20% direct promotional content

Answer

The 80/20 content rule recommends that 80% of social media posts provide entertainment, education, or connection value, while only 20% are direct promotional posts about the author's books.

Question 5

What does 'hashtag research' help authors achieve on social media platforms like Instagram?

Accepted Answer

Discover and use tags that connect content to readers actively searching for books in specific genres

Answer

Hashtag research identifies popular and niche genre-specific tags (like #romantasyfbooks or #thrillerbookstagram) that connect author content to readers who are actively searching for those books.

Book & eBook Marketing Practice Test

Book & eBook Marketing Practice Test

Book & eBook Marketing Social Media Marketing for Authors