Book & eBook Marketing Book Cover Design & Visual Branding 1

Question 1

What is the recommended minimum image resolution for a professional print book cover?

Accepted Answer

300 DPI

Answer

Professional print book covers require a minimum of 300 DPI (dots per inch) to ensure sharp, high-quality printing.

Question 2

Which book cover element most strongly influences a potential reader's buying decision according to publishing research?

Accepted Answer

Cover image/visual

Answer

Research consistently shows that the cover image or visual is the single most influential element in a reader's snap decision to pick up or click on a book.

Question 3

What is a 'bleed' in book cover design terminology?

Accepted Answer

Extra artwork extending beyond the trim edge

Answer

In book cover design, bleed refers to artwork that extends beyond the final trim size to prevent white borders when the book is cut during printing.

Question 4

For a Kindle eBook thumbnail displayed in Amazon search results, what aspect ratio performs best for maximum visibility?

Accepted Answer

6:9 (portrait)

Answer

A 6:9 portrait aspect ratio (approximately 1.6:1 height to width) is the standard for eBook covers and performs best in Amazon search result thumbnails.

Question 5

Which color model should be used when designing a book cover intended for digital/eBook distribution?

Accepted Answer

RGB

Answer

RGB (Red, Green, Blue) color model should be used for digital/eBook covers since screens display color using RGB light.

Book & eBook Marketing Practice Test

Book & eBook Marketing Practice Test

Book & eBook Marketing Book Cover Design & Visual Branding 1