Ad Copy Trivia 5

Question 1

Which company ran the famous 'Where's the Beef?' ad campaign in 1984?

Accepted Answer

Wendy's

Answer

Wendy's 1984 'Where's the Beef?' campaign, featuring actress Clara Peller, became a pop culture phenomenon mocking competitors' small burgers.

Question 2

What is 'above the fold' in digital advertising?

Accepted Answer

Content visible without scrolling

Answer

Above the fold refers to content visible on a webpage without scrolling — inherited from newspaper terminology for the top half of the front page.

Question 3

Which storytelling framework for ad copy uses Problem, Agitate, Solution?

Accepted Answer

PAS

Answer

PAS (Problem, Agitate, Solution) is a copywriting formula that identifies a pain point, intensifies it, then presents the product as the fix.

Question 4

What does 'CTA' stand for in advertising copy?

Accepted Answer

Call to Action

Answer

CTA stands for Call to Action — the directive in ad copy that tells the reader exactly what to do next (e.g., 'Buy Now', 'Sign Up Free').

Question 5

Which ad copy technique involves using a numbered list to present product features or benefits?

Accepted Answer

Fascinations

Answer

Fascinations are short, punchy bullets that tease a benefit or secret without fully revealing it, popularized by direct response copywriter Gary Halbert.

Ad Copy Practice Test

Ad Copy Practice Test

Ad Copy Trivia 5