Ad Copy Trivia 5 — Questions and Answers
Question 1: Which company ran the famous 'Where's the Beef?' ad campaign in 1984?
- McDonald's
- Burger King
- Wendy's (Correct answer)
- Jack in the Box
Correct answer: Wendy's
Wendy's 1984 'Where's the Beef?' campaign, featuring actress Clara Peller, became a pop culture phenomenon mocking competitors' small burgers.
Question 2: What is 'above the fold' in digital advertising?
- Content visible without scrolling (Correct answer)
- The header section of a newspaper
- An above-average performing ad
- A premium ad placement tier
Correct answer: Content visible without scrolling
Above the fold refers to content visible on a webpage without scrolling — inherited from newspaper terminology for the top half of the front page.
Question 3: Which storytelling framework for ad copy uses Problem, Agitate, Solution?
- AIDA
- FAB
- PAS (Correct answer)
- SPIN
Correct answer: PAS
PAS (Problem, Agitate, Solution) is a copywriting formula that identifies a pain point, intensifies it, then presents the product as the fix.
Question 4: What does 'CTA' stand for in advertising copy?
- Creative Target Audience
- Cost-to-Acquire
- Call to Action (Correct answer)
- Campaign Tracking Attribute
Correct answer: Call to Action
CTA stands for Call to Action — the directive in ad copy that tells the reader exactly what to do next (e.g., 'Buy Now', 'Sign Up Free').
Question 5: Which ad copy technique involves using a numbered list to present product features or benefits?
- Bullet points
- Listicle format
- Fascinations (Correct answer)
- Feature stack
Correct answer: Fascinations
Fascinations are short, punchy bullets that tease a benefit or secret without fully revealing it, popularized by direct response copywriter Gary Halbert.
Question 6: Which famous beer brand used the slogan 'The King of Beers'?
- Coors Light
- Miller High Life
- Budweiser (Correct answer)
- Heineken
Correct answer: Budweiser
Budweiser has used 'The King of Beers' as its primary advertising claim since the late 1800s.
Question 7: What is 'social proof' in the context of ad copy?
- Proof that an ad ran on social media
- Evidence from other customers that validates a product's claims (Correct answer)
- A legal verification of ad accuracy
- Analytics data showing ad engagement
Correct answer: Evidence from other customers that validates a product's claims
Social proof uses testimonials, reviews, user counts, or endorsements to show that others have validated the product's value.
Ad Copy Trivia 5
Which company ran the famous 'Where's the Beef?' ad campaign in 1984?