Ad Copy Call-to-Action Writing

Question 1

What is the primary function of a call-to-action (CTA) in ad copy?

Accepted Answer

To direct the reader to take a specific next step

Answer

To describe the product in detail

Answer

To establish brand voice

Answer

To provide company contact information

Question 2

Which type of verb is most effective when writing a CTA button?

Accepted Answer

Action verb (e.g., Get, Start, Download)

Answer

Adjective (e.g., Amazing, Free)

Answer

Passive verb (e.g., is being offered)

Answer

Noun (e.g., Offer, Deal)

Question 3

What does 'first-person CTA' mean in conversion copywriting?

Accepted Answer

Writing the CTA from the reader's perspective, e.g., 'Get My Free Trial'

Answer

Writing the CTA as the company speaking

Answer

Using 'we' in the CTA text

Answer

Writing CTAs in third person

Question 4

Why is urgency important in a CTA?

Accepted Answer

It reduces procrastination and prompts immediate action

Answer

It increases ad length

Answer

It improves brand recall

Answer

It lowers cost-per-click

Question 5

Which of the following CTAs best communicates a low-risk commitment?

Accepted Answer

Start Your Free Trial — No Credit Card Required

Answer

Buy Now

Answer

Subscribe Today

Answer

Contact Us

Question 6

What is a 'soft CTA' in ad copywriting?

Accepted Answer

A low-commitment action like 'Learn More' or 'See How It Works'

Answer

A CTA with small font

Answer

A passive voice CTA

Answer

A CTA that appears only on mobile