Ad Copy Trivia 2 — Questions and Answers
Question 1: What year did David Ogilvy found Ogilvy & Mather, the legendary ad agency?
- 1948 (Correct answer)
- 1955
- 1962
- 1939
Correct answer: 1948
David Ogilvy founded Ogilvy & Mather in 1948 in New York City.
Question 2: Which famous ad campaign used the tagline 'Just Do It'?
- Adidas
- Nike (Correct answer)
- Reebok
- Under Armour
Correct answer: Nike
'Just Do It' was introduced by Nike in 1988 and became one of the most iconic slogans in advertising history.
Question 3: What is the term for the brief, memorable phrase used to identify a brand in advertising?
- Tagline (Correct answer)
- Headline
- Subhead
- Call to action
Correct answer: Tagline
A tagline is the short, memorable phrase that encapsulates a brand's identity or value proposition.
Question 4: Which ad copywriting formula stands for Attention, Interest, Desire, Action?
- SPIN
- AIDA (Correct answer)
- PASTOR
- FAB
Correct answer: AIDA
AIDA (Attention, Interest, Desire, Action) is one of the oldest and most widely used copywriting frameworks.
Question 5: Which famous copywriter wrote 'On the average, five times as many people read the headline as read the body copy'?
- Leo Burnett
- Bill Bernbach
- David Ogilvy (Correct answer)
- Claude Hopkins
Correct answer: David Ogilvy
David Ogilvy wrote this in Ogilvy on Advertising, emphasizing the critical importance of headlines.
Question 6: What does USP stand for in advertising?
- Universal Sales Proposition
- Unique Selling Proposition (Correct answer)
- Unified Strategic Plan
- User Segmentation Profile
Correct answer: Unique Selling Proposition
USP stands for Unique Selling Proposition, a concept coined by Rosser Reeves to describe what makes a product distinctly better.
Question 7: Which advertising medium was dominant in the US before television became widespread in the 1950s?
- Newspapers
- Radio (Correct answer)
- Billboards
- Magazines
Correct answer: Radio
Radio was the dominant broadcast advertising medium in the US before television's rise in the early 1950s.
Ad Copy Trivia 2
What year did David Ogilvy found Ogilvy & Mather, the legendary ad agency?