Ad Copy Ad Copy Psychology and Persuasion

Question 1

Which persuasion principle involves people feeling obligated to return a favor?

Accepted Answer

Reciprocity

Answer

Scarcity

Answer

Authority

Answer

Liking

Question 2

What is 'loss aversion' and how is it used in ad copy?

Accepted Answer

People fear losses more than they value gains; copy frames offers as avoiding loss

Answer

People prefer losing money to gaining time

Answer

Ads that avoid mentioning competition perform better

Answer

Users avoid clicking ads with negative language

Question 3

Which psychological principle is at work when an ad shows that '10,000 customers already use this product'?

Accepted Answer

Social proof

Answer

Authority

Answer

Reciprocity

Answer

Commitment

Question 4

What is the 'anchor effect' in pricing copy?

Accepted Answer

Showing a high original price next to a lower sale price to make the deal seem bigger

Answer

Anchoring the brand to a celebrity

Answer

Using the company's founding year as a trust signal

Answer

Listing competitor prices to show value

Question 5

Which principle explains why limited-time offers are effective in ad copy?

Accepted Answer

Scarcity

Answer

Liking

Answer

Reciprocity

Answer

Consensus

Question 6

What does the 'bandwagon effect' mean in ad copywriting?

Accepted Answer

People are more likely to buy when they believe many others are buying too

Answer

People follow celebrity endorsers unconditionally

Answer

Ads that trend on social media always convert better

Answer

People buy more during sales events