Ad Copy Trivia 3

Question 1

Which color is most commonly used in fast-food advertising to stimulate appetite?

Accepted Answer

Red

Answer

Red is widely used in fast-food branding (McDonald's, KFC, Wendy's) because it stimulates appetite and urgency.

Question 2

What is the '4 Ps' model in marketing that influences ad copy strategy?

Accepted Answer

Product, Price, Place, Promotion

Answer

The 4 Ps of marketing are Product, Price, Place, and Promotion — a classic framework for building marketing strategy.

Question 3

Which technique involves writing ad copy that speaks directly to one reader using 'you' language?

Accepted Answer

Second-person address

Answer

Second-person address uses 'you' and 'your' to make copy feel personal and direct, increasing engagement.

Question 4

What is 'white space' in the context of print ad design?

Accepted Answer

Empty space with no text or images

Answer

White space (negative space) is the intentional empty area in an ad that improves readability and draws focus to key elements.

Question 5

Which famous slogan belongs to M&M's candy?

Accepted Answer

'Melts in Your Mouth, Not in Your Hands'

Answer

'Melts in Your Mouth, Not in Your Hands' has been M&M's core advertising claim since 1954.

Ad Copy Practice Test