Ad Copy Trivia 3 — Questions and Answers
Question 1: Which color is most commonly used in fast-food advertising to stimulate appetite?
- Blue
- Green
- Red (Correct answer)
- Purple
Correct answer: Red
Red is widely used in fast-food branding (McDonald's, KFC, Wendy's) because it stimulates appetite and urgency.
Question 2: What is the '4 Ps' model in marketing that influences ad copy strategy?
- Price, People, Place, Promotion
- Product, Price, Place, Promotion (Correct answer)
- Product, Persona, Platform, Pitch
- Price, Product, Prospect, Promise
Correct answer: Product, Price, Place, Promotion
The 4 Ps of marketing are Product, Price, Place, and Promotion — a classic framework for building marketing strategy.
Question 3: Which technique involves writing ad copy that speaks directly to one reader using 'you' language?
- Third-person narrative
- Second-person address (Correct answer)
- First-person voice
- Passive construction
Correct answer: Second-person address
Second-person address uses 'you' and 'your' to make copy feel personal and direct, increasing engagement.
Question 4: What is 'white space' in the context of print ad design?
- A background color choice
- Empty space with no text or images (Correct answer)
- A font color style
- A type of stock photography
Correct answer: Empty space with no text or images
White space (negative space) is the intentional empty area in an ad that improves readability and draws focus to key elements.
Question 5: Which famous slogan belongs to M&M's candy?
- 'Taste the Rainbow'
- 'Melts in Your Mouth, Not in Your Hands' (Correct answer)
- 'Have a Break, Have a Kit Kat'
- 'Makes Mouths Happy'
Correct answer: 'Melts in Your Mouth, Not in Your Hands'
'Melts in Your Mouth, Not in Your Hands' has been M&M's core advertising claim since 1954.
Question 6: What does the term 'advertorial' refer to?
- An editorial written by advertisers
- A paid ad designed to look like editorial content (Correct answer)
- A video advertisement
- A testimonial-based ad
Correct answer: A paid ad designed to look like editorial content
An advertorial is paid advertising content styled to resemble the publication's editorial voice, blending promotion with information.
Question 7: Which psychological principle in ad copy creates urgency by highlighting scarcity?
- Social proof
- Authority
- Reciprocity
- Scarcity principle (Correct answer)
Correct answer: Scarcity principle
The scarcity principle (from Cialdini's influence framework) drives action by making people fear missing out on limited availability.
Ad Copy Trivia 3
Which color is most commonly used in fast-food advertising to stimulate appetite?