Ad Copy Ad Copy 2

Question 1

Which emotional trigger is most effective in ad copy for time-sensitive offers?

Accepted Answer

Urgency and scarcity

Answer

Urgency and scarcity (e.g., 'Only 3 left!' or 'Offer ends tonight') motivate immediate action by triggering fear of missing out.

Question 2

What is 'benefit-driven' copy as opposed to 'feature-driven' copy?

Accepted Answer

Copy that focuses on what the customer gains rather than what the product does

Answer

Benefit-driven copy answers 'What's in it for me?' by translating product features into outcomes the customer actually cares about.

Question 3

In Google Ads, what is the maximum number of headlines you can add to a Responsive Search Ad?

Accepted Answer

15

Answer

Responsive Search Ads allow up to 15 headlines, from which Google automatically tests combinations to find the best performers.

Question 4

Which ad copy technique involves repeating the same word or phrase at the beginning of successive lines for emphasis?

Accepted Answer

Anaphora

Answer

Anaphora repeats a word or phrase at the start of consecutive clauses to create rhythm and reinforce a key message.

Question 5

What does 'above the fold' mean in the context of digital ad copy?

Accepted Answer

Content visible without scrolling

Answer

'Above the fold' refers to the portion of a webpage visible without scrolling, making it the prime real estate for key messages.

Ad Copy Practice Test