Ad Copy Ad Copy 2 — Questions and Answers
Question 1: Which emotional trigger is most effective in ad copy for time-sensitive offers?
- Social proof
- Urgency and scarcity (Correct answer)
- Authority
- Reciprocity
Correct answer: Urgency and scarcity
Urgency and scarcity (e.g., 'Only 3 left!' or 'Offer ends tonight') motivate immediate action by triggering fear of missing out.
Question 2: What is 'benefit-driven' copy as opposed to 'feature-driven' copy?
- Copy that lists technical product specifications
- Copy that focuses on what the customer gains rather than what the product does (Correct answer)
- Copy that highlights price discounts
- Copy that uses celebrity endorsements
Correct answer: Copy that focuses on what the customer gains rather than what the product does
Benefit-driven copy answers 'What's in it for me?' by translating product features into outcomes the customer actually cares about.
Question 3: In Google Ads, what is the maximum number of headlines you can add to a Responsive Search Ad?
- 5
- 10
- 15 (Correct answer)
- 20
Correct answer: 15
Responsive Search Ads allow up to 15 headlines, from which Google automatically tests combinations to find the best performers.
Question 4: Which ad copy technique involves repeating the same word or phrase at the beginning of successive lines for emphasis?
- Antithesis
- Anaphora (Correct answer)
- Alliteration
- Assonance
Correct answer: Anaphora
Anaphora repeats a word or phrase at the start of consecutive clauses to create rhythm and reinforce a key message.
Question 5: What does 'above the fold' mean in the context of digital ad copy?
- Content visible without scrolling (Correct answer)
- The headline of a print ad
- The first paragraph of a landing page
- A type of display ad format
Correct answer: Content visible without scrolling
'Above the fold' refers to the portion of a webpage visible without scrolling, making it the prime real estate for key messages.
Question 6: Which of the following best describes a 'unique selling proposition' (USP) in ad copy?
- A limited-time discount offer
- The one clear benefit that differentiates your product from competitors (Correct answer)
- A celebrity testimonial
- A detailed product description
Correct answer: The one clear benefit that differentiates your product from competitors
A USP is the single compelling reason a customer should choose your product over the competition, articulated clearly in the ad.
Question 7: What is the purpose of using 'power words' in ad copy?
- To increase character count
- To evoke strong emotional or sensory responses that drive action (Correct answer)
- To improve technical SEO
- To satisfy legal disclosure requirements
Correct answer: To evoke strong emotional or sensory responses that drive action
Power words like 'free,' 'guaranteed,' 'instantly,' and 'exclusive' trigger psychological responses that make copy more compelling and persuasive.
Ad Copy Ad Copy 2
Which emotional trigger is most effective in ad copy for time-sensitive offers?