Web Traffic Web Traffic MCQ 2

Question 1

Which metric measures the percentage of single-page visits where a user leaves without interacting further?

Accepted Answer

Bounce rate

Answer

Bounce rate is the percentage of sessions in which a user views only one page and leaves without triggering another request.

Question 2

What does 'organic traffic' refer to in web analytics?

Accepted Answer

Traffic from unpaid search engine results

Answer

Organic traffic consists of visitors who arrive at your site through unpaid search engine results.

Question 3

A website receives 10,000 visits and 2,500 unique visitors in a month. What does this indicate?

Accepted Answer

Each visitor came exactly 4 times on average

Answer

10,000 total visits divided by 2,500 unique visitors equals an average of 4 visits per unique visitor.

Question 4

Which HTTP status code indicates that a page has been permanently moved, which can affect traffic from old bookmarks?

Accepted Answer

301

Answer

A 301 redirect tells browsers and search engines that the resource has permanently moved to a new URL.

Question 5

What is 'direct traffic' in Google Analytics?

Accepted Answer

Traffic where the source is unknown or typed directly into the browser

Answer

Direct traffic includes visits where no referrer data is passed, such as typing a URL directly or clicking untracked links.

Web Traffic Practice Test