Web Traffic Web Traffic Analytics & Metrics 1 — Questions and Answers
Question 1: Which metric measures the percentage of visitors who leave a website after viewing only one page?
- Bounce rate (Correct answer)
- Exit rate
- Click-through rate
- Session duration
Correct answer: Bounce rate
Bounce rate is the percentage of single-page sessions where the user left without interacting further.
Question 2: In Google Analytics, what does 'sessions' measure?
- Individual page views
- Groups of user interactions within a time period (Correct answer)
- Total unique visitors
- Number of clicks on ads
Correct answer: Groups of user interactions within a time period
A session is a group of user interactions with your website that take place within a given time frame.
Question 3: What is the difference between 'users' and 'sessions' in web analytics?
- They are the same metric
- Users count individuals; sessions count visits (one user can have multiple sessions) (Correct answer)
- Sessions count individuals; users count page views
- Users measure paid traffic; sessions measure organic
Correct answer: Users count individuals; sessions count visits (one user can have multiple sessions)
Users represent unique individuals, while sessions count total visits — one user can start multiple sessions.
Question 4: Which metric best indicates how engaging your content is by showing how long visitors stay on a page?
- Bounce rate
- Pages per session
- Average session duration (Correct answer)
- New vs returning visitor ratio
Correct answer: Average session duration
Average session duration measures the total time users spend on a site per session, reflecting content engagement.
Question 5: What does a high 'pages per session' metric typically indicate?
- Users are confused about navigation
- Users are engaged and exploring multiple pages (Correct answer)
- The site has too many redirects
- Bounce rate is high
Correct answer: Users are engaged and exploring multiple pages
A high pages-per-session value generally indicates that visitors find content compelling enough to browse multiple pages.
Question 6: In web analytics, what is a 'conversion rate'?
- The ratio of mobile to desktop visitors
- The percentage of visitors who complete a desired goal (Correct answer)
- The rate at which pages load
- The share of returning vs new visitors
Correct answer: The percentage of visitors who complete a desired goal
Conversion rate is the percentage of visitors who complete a desired action, such as making a purchase or filling out a form.
Web Traffic Web Traffic Analytics & Metrics 1
Which metric measures the percentage of visitors who leave a website after viewing only one page?