Web Traffic Web Traffic Analytics & Metrics

Question 1

Which metric measures the percentage of visitors who leave a website after viewing only one page?

Accepted Answer

Bounce rate

Answer

Exit rate

Answer

Click-through rate

Answer

Session duration

Question 2

In Google Analytics, what does 'sessions' measure?

Accepted Answer

Groups of user interactions within a time period

Answer

Individual page views

Answer

Total unique visitors

Answer

Number of clicks on ads

Question 3

What is the difference between 'users' and 'sessions' in web analytics?

Accepted Answer

Users count individuals; sessions count visits (one user can have multiple sessions)

Answer

They are the same metric

Answer

Sessions count individuals; users count page views

Answer

Users measure paid traffic; sessions measure organic

Question 4

Which metric best indicates how engaging your content is by showing how long visitors stay on a page?

Accepted Answer

Average session duration

Answer

Bounce rate

Answer

Pages per session

Answer

New vs returning visitor ratio

Question 5

What does a high 'pages per session' metric typically indicate?

Accepted Answer

Users are engaged and exploring multiple pages

Answer

Users are confused about navigation

Answer

The site has too many redirects

Answer

Bounce rate is high

Question 6

In web analytics, what is a 'conversion rate'?

Accepted Answer

The percentage of visitors who complete a desired goal

Answer

The ratio of mobile to desktop visitors

Answer

The rate at which pages load

Answer

The share of returning vs new visitors