Web Traffic Trivia 2 — Questions and Answers
Question 1: Which HTTP status code indicates a permanent redirect that search engines should follow?
- 301 (Correct answer)
- 302
- 404
- 500
Correct answer: 301
A 301 redirect signals a permanent move, telling search engines to transfer link equity to the new URL.
Question 2: What does 'time on page' measure in web analytics?
- How long a visitor stays on a single page before navigating away (Correct answer)
- The total session duration on the website
- The number of pages viewed per visit
- The speed at which a page loads
Correct answer: How long a visitor stays on a single page before navigating away
Time on page tracks how long a user spends viewing a specific page before clicking to another.
Question 3: What is a 'click-through rate' (CTR) in the context of search engine results?
- The percentage of impressions that result in a click (Correct answer)
- The total number of clicks a site receives per day
- The ratio of paid to organic clicks
- The average position of a page in search results
Correct answer: The percentage of impressions that result in a click
CTR is calculated by dividing clicks by impressions and shows how often people click your result when it appears.
Question 4: In web analytics, what does 'direct' traffic typically mean?
- Visitors who typed the URL directly or used a bookmark (Correct answer)
- Traffic from paid ad campaigns
- Traffic from social media posts
- Visitors referred by other websites
Correct answer: Visitors who typed the URL directly or used a bookmark
Direct traffic comes from users who navigate to a site without a traceable referral source, such as typing the URL or using bookmarks.
Question 5: Which metric measures the percentage of visitors who leave after viewing only one page?
- Bounce rate (Correct answer)
- Exit rate
- Churn rate
- Conversion rate
Correct answer: Bounce rate
Bounce rate is the percentage of sessions where users view just one page and then leave without further interaction.
Question 6: What does 'organic traffic' refer to in digital marketing?
- Visitors who arrive through unpaid search engine results (Correct answer)
- Traffic generated by email newsletters
- Paid advertising clicks
- Visitors from affiliate partner sites
Correct answer: Visitors who arrive through unpaid search engine results
Organic traffic consists of visitors who find a website through non-paid search engine results.
Question 7: What is a 'referral' traffic source in web analytics?
- Visits originating from links on other websites (Correct answer)
- Traffic from search engine ads
- Visitors from email campaigns
- Traffic generated by push notifications
Correct answer: Visits originating from links on other websites
Referral traffic comes from external websites that link to your site, and the analytics platform records the referring URL.
Web Traffic Trivia 2
Which HTTP status code indicates a permanent redirect that search engines should follow?