Web Traffic Web Traffic MCQ 2 — Questions and Answers
Question 1: Which metric measures the percentage of single-page visits where a user leaves without interacting further?
- Exit rate
- Bounce rate (Correct answer)
- Abandonment rate
- Churn rate
Correct answer: Bounce rate
Bounce rate is the percentage of sessions in which a user views only one page and leaves without triggering another request.
Question 2: What does 'organic traffic' refer to in web analytics?
- Traffic from paid advertisements
- Traffic from social media shares
- Traffic from unpaid search engine results (Correct answer)
- Traffic from email campaigns
Correct answer: Traffic from unpaid search engine results
Organic traffic consists of visitors who arrive at your site through unpaid search engine results.
Question 3: A website receives 10,000 visits and 2,500 unique visitors in a month. What does this indicate?
- Each visitor came exactly 4 times on average (Correct answer)
- The site has a 25% bounce rate
- There were 7,500 bot visits
- The conversion rate is 25%
Correct answer: Each visitor came exactly 4 times on average
10,000 total visits divided by 2,500 unique visitors equals an average of 4 visits per unique visitor.
Question 4: Which HTTP status code indicates that a page has been permanently moved, which can affect traffic from old bookmarks?
- 301 (Correct answer)
- 302
- 404
- 500
Correct answer: 301
A 301 redirect tells browsers and search engines that the resource has permanently moved to a new URL.
Question 5: What is 'direct traffic' in Google Analytics?
- Traffic from social media platforms
- Traffic where the source is unknown or typed directly into the browser (Correct answer)
- Traffic from display advertising
- Traffic from affiliate links
Correct answer: Traffic where the source is unknown or typed directly into the browser
Direct traffic includes visits where no referrer data is passed, such as typing a URL directly or clicking untracked links.
Question 6: Which tool is specifically designed to show you which keywords drive organic search traffic to your website?
- Google Tag Manager
- Google Search Console (Correct answer)
- Google Optimize
- Google Data Studio
Correct answer: Google Search Console
Google Search Console provides data on queries, impressions, clicks, and average position for your site's organic search performance.
Question 7: A site's pages-per-session metric dropped from 4.2 to 2.1 after a redesign. This most likely indicates:
- Improved site speed
- Reduced internal linking or navigation issues (Correct answer)
- Higher conversion rates
- More mobile users
Correct answer: Reduced internal linking or navigation issues
A drop in pages per session often points to navigation problems or poor internal linking that prevents users from exploring further.
Web Traffic Web Traffic MCQ 2
Which metric measures the percentage of single-page visits where a user leaves without interacting further?